Munguva ye2022 Beijing Winter Olympics, mabheji esimbi ane mascot "Bing Dwen Dwen" akave zviratidzo zvetsika, zvichikonzera mhirizhonga yenyika apo "munhu wese aida Dwen Dwen." Kupfuura (kutenga spree), mabheji aya aiendesa runako rwechiChinese kupasi rose kuburikidza nemagadzirirwo awo akaomarara — kubva kugoko rechando rekristaro kuenda kune pine-bamboo-plum wreath, uye kubva muhunyanzvi hwechinyakare kuenda kune tekinoroji yemazuva ano. Zvese zvesimbi yeBing Dwen Dwen bheji rinotaura nyaya, inoshanda se "microcosm yenhoroondo yetsika."
Symbolic Dudziro: Muchinjika-muganho Fusion kubva kuNational Treasure Panda kuenda kuIce-Snow Sprite
Iyo Dual Dimikira yeIcy Crystal Shell
Iyo inoonekera enamel layer iri pamusoro pebheji inotevedzera magadzirirwo emakristaro eaizi, ichienderana nedingindira reChando Olympics '"aizi nechando" richireva huchenjeri hwechinyakare - dhizaini yacho inotora kurudziro kubva pakuputirwa neshuga yeBeijing yekare (haws), kusanganisa mufananidzo unotapira wechikafu chevanhu nekutonhorera kwemitambo yechando. Iyo (3D yekuyamura tekinoroji) ine 0.1mm kunyatsojeka haingowedzere kudzika kwekuona asiwo inogadzira "Frozen" -kufanana nekurota mhedzisiro kuburikidza nemwenje refraction, ichiunza panda (mufananidzo) kubva paflat kusvika kune matatu-dimensional.
Iko kudhumhana kweIce Ribbon uye Tekinoroji Aesthetics
Iyo halo ine mavara iri pamusoro waBing Dwen Dwen inotangira pakugadzira kweNational Speed Skating Oval, "Ice Ribbon." Mitsara inoyerera inofananidzira kumhanya kwemazaya echando uye (zvinoreva) zvigadzirwa zvetekinoroji zvenguva ye5G. Iro bheji resimbi rinoshandura chinhu ichi kuita goridhe-yakaputirwa (mapatani) kuburikidza ne electroplating, iyo inopenya nechiedza cheiridescent pasi pemakona akasiyana, kunyatsodudzira pfungwa ye "Tech Olympics."
Iyo Emotional Code yeRed Palm Mwoyo uye Mukati-Akatendeuka Gait
Mwoyo mudiki mutsvuku uri muchanza chekuruboshwe chaBing Dwen Dwen uye kufamba-famba kwemukati-kati kusinganzwisisike zvinhu zvidiki zvine chinangwa chepfungwa. Iyo yemukati-inotenderedza dhizaini inotevedzera kumira kwevadiki pandas, ichisimudzira "mwana schema" nekuwedzera musoro chikamu (zvikamu zviviri muzvitatu zvemuviri) kukonzeresa hunhu hwekudzivirira hwevanhu. Mwoyo wemuchindwe unotyora "kusarerekera" stereotype yemascots echinyakare, inopa hushamwari uye kudziya kuburikidza nemunhu.
Craftsmanship Empowerment: Iyo Symbiotic Aesthetics yeChinyakare Techniques uye Yemazuvano Tekinoroji.
Chirevo chetsika chebheji resimbi Bing Dwen Dwen rinotsamira pahunyanzvi hwekuita, maitiro akafanana ne "kusikwa kwehunyanzvi munyika ine microscopic":
The Symbolic Meaning yeSimbi Zvishandiso
Iyo Rudzi Philosophy yeEnamel uye Electroplating
Kubudirira Kwetsika kwePine-Bamboo-Plum Wreath
Cultural Dissemination: The Ripple Effect kubva Badge Economy kusvika Youth Socialization
Kubudirira kwevhairasi kwesimbi yeBing Dwen Dwen bheji hakusi kukunda kwekugadzira aesthetics asiwo yakabudirira yetsika yekutaurirana zano:
Iyo Fission Mhedzisiro yeBadge Economy
Zvinoenderana nedata reTmall, bheji reBing Dwen Dwen rinotengeswa zvakanyanya rakaiswa pa "Olympic Official Flagship Store" panguva yeChando Olympics yakatengeswa mayunitsi anodarika mazana maviri ezviuru, aine (akabva) madhijitari akaunganidzwa eNFT achitora mitengo yemusika yechipiri inodarika $80,000. Seri kwechiitiko ichi kune huviri dhiraivha ye "kushomeka" uye "zvemagariro hunhu": iyo yakaganhurirwa 5,000-chidimbu-chidimbu semi-3D bheji, yakagadzirwa ne zinc alloy relief kugadzira 3D yekuona maitiro, yakava chinhu chinodiwa nevateresi; nepo dhizaini yekutaura yemabheji anofambiswa (semuenzaniso, gadziriso ine simba yekutsvedza inomira) ichivapa mukana wekudyidzana, unogutsa vechidiki vanoda kuti vataure ivo pachavo.
The Cultural Bond of Youth Socialization
Kutengeserana kwemabheji (Pin Trading), tsika yeOlympics, kwakawana zvirevo zvitsva zvetsika pamitambo yeChando yeOlympics. Metal Bing Dwen Dwen mabheji akave ekuenda-ku (tokens) kune vechidiki vanozvipira uye vatambi vemarudzi akasiyana nekuda kwekubatana kwavo uye dhizaini yakanaka. Semuyenzaniso, goridhe-plated bheji ne "Ice Ribhoni" mapatani anobudirira pasi rose yunifomu ruvara zviyero kuburikidza electroplating, kudzivisa mavara kutsauka mumabheji echinyakare enamel kunokonzerwa nokupfurwa kusiyana, nokudaro kuva "mutauro wepasi rose" kuti muchinjika-tsika kutaurirana. Kuchinjana kwemanzwiro uku kunoita kuti bheji ripfuure hunhu hwaro, richishanda semutakuri wetsika wehushamwari nerunyararo.
The Cross-Industry Kupararira kweCraftsmanship Narrative
Maitiro ekugadzira simbi yeBing Dwen Dwen bheji pachayo irondedzero yetsika. Mugadziri muDongguan akapedza makore maviri achigadzirisa printa yeUV kuti iwane kupfapfaidza kwemavara mazhinji, inokwanisa kubata mavara gumi neshanu panguva imwe chete uye kuwedzera kugona ne300% zvichienzaniswa nemaitiro echinyakare. "hunyanzvi hwetekinoroji" uhu hwakapinda mumeso everuzhinji kuburikidza nemishumo yenhau, zvichibvumira vatengi kuti vasangowana chigadzirwa chemuviri asiwo kuona shanduko nekuvandudzwa kweindasitiri yekugadzira yeChina. Sezvakataurwa nemugadziri Cao Xue: "Kubudirira kwaBing Dwen Dwen musanganiswa wetsika, hunyanzvi, uye kutengeserana - zvakakosha kune mumwe nemumwe."
Iyo dhizaini yedhizaini yebheji yeBing Dwen Dwen "inhaurirano yetsika kubva kudiki kusvika kune macro." Inobatanidza tsika nemazuva ano kuburikidza nechando chekristaro goko, inovakazve Oriental aesthetics nepine-bamboo-plum wreath, inowana simba rehunyanzvi kuburikidza neelectroplating, uye pakupedzisira inopedzisa kuparadzirwa kwepasirese kwezviratidzo zvetsika kuburikidza nekumuka kwemaitiro ekushamwaridzana kwevechidiki. Kana vanhu vakapfeka bheji diki iri, havabate chete kutonhora kwesimbi asiwo kudziya uye kusimba kwetsika dzechiChinese mumamiriro azvino. Kufanana nemoyo mutsvuku uri muchanza chaBing Dwen Dwen, inotaurira nyika nenzira yakapfava: chivimbo chechokwadi chetsika hachibvi pachiratidzo chiri nyore (kurongedza), asi kubva mukunzwisisa kwakadzama uye shanduko yekugadzira tsika.
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