The Design Logic Behind the Viral “Metal Bing Dwen Dwen Badge” at the Winter Olympics: How Details Convey Cultural Symbols

Pa Masewera a Olimpiki a M'nyengo Yozizira ku Beijing mu 2022, zikwangwani zachitsulo zokhala ndi chizindikiro cha "Bing Dwen Dwen" zinakhala zizindikiro zachikhalidwe zodziwika bwino, zomwe zinayambitsa chisokonezo m'dziko lonselo pomwe "aliyense amafuna Dwen Dwen." Kupatula (kugula zinthu), zikwangwani izi zinapereka chithumwa chapadera cha chikhalidwe cha ku China kudziko lonse lapansi kudzera mu kapangidwe kake kovuta - kuyambira chipolopolo cha kristalo chozizira mpaka nkhata ya paini-nsungwi-plum, komanso kuyambira paukadaulo wachikhalidwe mpaka ukadaulo wamakono. Tsatanetsatane uliwonse wa zikwangwani zachitsulo za Bing Dwen Dwen umafotokoza nkhani, zomwe zimagwira ntchito ngati "nkhani yaying'ono ya chikhalidwe."

Kutanthauzira kwa Chifaniziro: Kusakanikirana kwa malire kuchokera ku National Treasure Panda kupita ku Ice-Snow Sprite

Mfundo yaikulu ya kapangidwe ka chizindikiro chachitsulo cha Bing Dwen Dwen ili mu kusintha kwatsopano kwa zizindikiro zachikhalidwe zaku China ndi mzimu wa masewera a m'nyengo yozizira. Ngakhale kuti chitsanzo chachikulu cha panda chimadziwika padziko lonse lapansi ngati "nthumwi yaukadaulo," opanga mapulani adapita patsogolo, kukweza chizindikiro cha chikhalidwe kudzera muzinthu zitatu zatsopano:

Chifaniziro Chachiwiri cha Chipolopolo cha Crystal Chozizira

Chigawo chowonekera cha enamel pamwamba pa baji chimatsanzira kapangidwe ka makristasi a ayezi, kubwereza mutu wa "ayisi ndi chipale chofewa" wa Masewera a M'nyengo Yachisanu pomwe mochenjera chikuwonetsa nzeru zachikhalidwe—kapangidwe kake kamachokera ku utoto wa shuga wa Beijing wakale (ma haw opangidwa ndi maswiti), kusakaniza zithunzi zokoma za chakudya chachikhalidwe ndi kuzizira kwa masewera a m'nyengo yozizira. Ukadaulo wa (3D relief) wokhala ndi kulondola kwa 0.1mm sumangowonjezera kuya kwa mawonekedwe komanso umapanga zotsatira zonga "Frozen" monga maloto kudzera mu kuwala kowala, zomwe zimapangitsa panda (chithunzi) kuchoka pamtundu wathyathyathya kupita ku mitundu itatu.

Kugundana kwa Riboni ya Ice ndi Kukongola kwa Ukadaulo

Halo yokongola pamutu pa Bing Dwen Dwen imachokera ku kapangidwe ka zomangamanga za National Speed Skating Oval, "Ice Ribbon." Mizere yoyenda ikuyimira liwiro la njira za ayezi komanso (kutanthauza) mawonekedwe aukadaulo a nthawi ya 5G. Chizindikiro chachitsulo chimamasulira chinthuchi kukhala mawonekedwe agolide (mawonekedwe) kudzera mu electroplating, yomwe imawala ndi kuwala kowala pansi pa ngodya zosiyanasiyana, kutanthauzira bwino lingaliro la "Tech Olympics."

Malamulo a Maganizo a Mtima wa Red Palm ndi Njira Yoyenda Mkati

Mtima wofiyira waung'ono womwe uli m'dzanja lamanzere la Bing Dwen ndi kayendedwe kake kozungulira mkati ndi zinthu zazing'ono zokhala ndi cholinga chamaganizo. Kapangidwe kake kozungulira mkati kamatsanzira kaimidwe ka ma panda aang'ono, kukulitsa "chithunzi cha ana" mwa kukulitsa gawo la mutu (magawo awiri mwa atatu a thupi) kuti ayambe chibadwa cha anthu choteteza. Mtima wa kanjedza umaswa malingaliro "osalowerera" a mascot achikhalidwe, kusonyeza ubwenzi ndi kutentha kudzera mu umunthu.

Kupatsa Mphamvu Zaluso: Kukongola Kwachiyanjano kwa Njira Zachikhalidwe ndi Ukadaulo Wamakono

Chikhalidwe cha chizindikiro chachitsulo cha Bing Dwen Dwen chimadalira luso lapadera, njira yomwe imafanana ndi "kulenga zaluso m'dziko losaoneka ndi maso":

Tanthauzo Lophiphiritsira la Zipangizo Zachitsulo

Chikwama cha zingwe chimagwiritsa ntchito zinc alloy kapena titanium alloy. Zinc alloy imatha kupereka zotsatira zophimbidwa ndi golide kapena siliva kudzera mu electroplating, pomwe titanium alloy imayamikiridwa chifukwa cha kupepuka kwake komanso kukana dzimbiri. Mwachitsanzo, baji yokumbukira ya Olympic Tower imagwiritsa ntchito titanium alloy golide-plating yokhala ndi kapangidwe kawiri kuti ifanane ndi malo (mawonekedwe atatu), ndipo kuwonjezera kwa zingwe zagolide kumapatsa chithunzi chowala cha "Mtengo wa Moyo." Kusankha kwazinthu kumeneku kumapitiliza kulemera kwa luso lachikhalidwe lachitsulo la ku China pamene likukwaniritsa zofunikira zamakono zokongoletsa zosavuta komanso zaukadaulo (ukadaulo).

Filosofi ya Mitundu ya Enamel ndi Electroplating

Kudzaza kwa enamel pamwamba pa baji kumagwiritsa ntchito kutentha kwambiri (1280°C), zomwe zimapangitsa kuti pakhale zotsatira zabwino kudzera mu mitundu yosiyanasiyana. Tengani baji yokhala ndi mutu wa maluwa: chikasu chowala cha stamen ndi pinki yowala ya m'mphepete mwa petal zimamalizidwa kudzera mu kudzaza kwa enamel 3-5, ndipo gawo lililonse limayendetsedwa mkati mwa makulidwe a 0.02mm. Kupaka kwamagetsi kumagwira ntchito ngati "gawo loteteza" kuti liwonjezere mawonekedwe: kuyika golide sikuti kumangokweza ulemu wa baji komanso kumatsimikizira kunyezimira kosatha ndi kuyera kwake kwa 24K (≥99.9%); kuyika kwa rhodium (kolimba kasanu kuposa platinamu) ndikoyenera pazochitika zam'madzi kapena zamankhwala, kuphatikiza magwiridwe antchito ndi luso.

Kupita Patsogolo kwa Chikhalidwe cha Nsalu ya Paini-Bamboo-Plum

Chovala chagolide cha baji ya "Golden Dwen Dwen" chosindikizidwa pang'ono chili ndi "Anzanu Atatu a M'nyengo Yozizira" (paini, nsungwi, ndi plum), m'malo mwa nthambi ya azitona yachikhalidwe ya Olimpiki. Kapangidwe kameneka kamadutsa malire a zizindikiro zachikhalidwe m'madera osiyanasiyana: paini imayimira mzimu wa Olimpiki wobiriwira nthawi zonse, nsungwi imayimira kudzichepetsa kwa munthu waulemu, ndipo plum imayimira kulimba mtima ndi chiyero. Kuphatikiza kwawo kumagwirizana ndi (makhalidwe) olimba a masewera a m'nyengo yozizira pamene kuphatikiza mzimu waulere wa kujambula kwa akatswiri aku China mu kapangidwe ka baji kudzera mu chosema chachitsulo (0.05mm), kukonzanso zizindikiro zachikhalidwe zachikhalidwe m'nthawi yamakono.

Kufalitsa Chikhalidwe: Zotsatira za Kugwedezeka Kuchokera ku Chuma cha Zikwangwani Kupita ku Kuyanjana kwa Achinyamata

Kupambana kwakukulu kwa chizindikiro chachitsulo cha Bing Dwen Dwen sikuti kungopambana kwa kukongola kwa kapangidwe kokha komanso njira yopambana yolankhulirana ndi chikhalidwe:

Zotsatira za Kugawanika kwa Chuma cha Zikwangwani

Malinga ndi deta ya Tmall, chizindikiro cha Bing Dwen Dwen chomwe chinagulitsidwa kwambiri pa "Olympic Official Flagship Store" pa nthawi ya Olimpiki ya Zima chinagulitsidwa mayunitsi opitilira 200,000, ndipo (zochokera) NFT digito zosonkhanitsidwa zomwe zimapeza mitengo yachiwiri pamsika yoposa $80,000. Kumbuyo kwa chochitikachi kuli chiwopsezo chachiwiri cha "kusowa" ndi "makhalidwe a anthu": chizindikiro chochepa cha semi-3D cha zidutswa 5,000, chopangidwa ndi zinc alloy relief kuti chipange mawonekedwe a 3D, chinakhala chinthu chofunikira kwambiri kwa osonkhanitsa; pomwe kapangidwe kofotokozera ka zizindikiro zosunthika (monga kusintha kwamphamvu kwa mawonekedwe aku skiing) kumawapatsa mwayi wolumikizana, kukhutiritsa zosowa za achinyamata zodziwonetsera pawokha.

Chikhalidwe Chogwirizana ndi Achinyamata

Kugulitsa ma badge (Pin Trading), mwambo wa Olimpiki, kunapeza matanthauzo atsopano a chikhalidwe pa Olimpiki ya M'nyengo Yozizira iyi. Ma badge a Metal Bing Dwen Dwen anakhala otchuka (ma tokeni) kwa achinyamata odzipereka ndi othamanga amitundu yosiyanasiyana chifukwa cha kufupika kwawo komanso kapangidwe kake kokongola. Mwachitsanzo, badge yokutidwa ndi golide yokhala ndi mapangidwe a "Ice Ribbon" imakwaniritsa miyezo yofanana padziko lonse lapansi yamitundu kudzera mu electroplating, kupewa kusiyanasiyana kwa mitundu m'ma badge achikhalidwe omwe amayambitsidwa ndi kusiyana kwa kuwombera, motero kukhala "chilankhulo chapadziko lonse" cholankhulirana ndi zikhalidwe zosiyanasiyana. Kusinthana kwamalingaliro kumeneku komwe kumayendetsedwa ndi zinthu kumapangitsa badge kudutsa mawonekedwe ake okumbukira, kukhala ngati chonyamulira chachikhalidwe cha ubwenzi ndi mtendere.

Kufalikira kwa Nkhani Zaukadaulo Pakati pa Makampani Onse

Njira yopangira baji yachitsulo ya Bing Dwen Dwen ndi nkhani yachikhalidwe. Wopanga ku Dongguan anakhala zaka ziwiri akusintha chosindikizira cha UV kuti akwaniritse kupopera mitundu yambiri, chokhoza kugwira mitundu 15 nthawi imodzi ndikuwonjezera magwiridwe antchito ndi 300% poyerekeza ndi njira zachikhalidwe. "Luso laukadaulo" ili linawonekera m'maso mwa anthu kudzera m'manyuzipepala, zomwe zinalola ogula osati kungopeza chinthu chenicheni komanso kuzindikira kusintha ndi kukweza kwa makampani opanga zinthu ku China. Monga momwe wopanga mapulani Cao Xue adanenera: "Kupambana kwa Bing Dwen Dwen ndi kuphatikiza kwachilengedwe kwa chikhalidwe, luso, ndi malonda - zomwe ndizofunikira kwa wina ndi mnzake."

Malingaliro a kapangidwe ka chizindikiro chachitsulo cha Bing Dwen Dwen kwenikweni ndi "kukambirana kwachikhalidwe kuyambira pazing'ono mpaka zazikulu." Chimalumikiza miyambo ndi zamakono kudzera mu chipolopolo cha kristalo chozizira, chimamanganso zokongola za Kum'mawa ndi korona wa paini-bamboo-plum, chimapeza mphamvu zaukadaulo kudzera mu electroplating, ndipo pamapeto pake chimamaliza kufalitsa zizindikiro zachikhalidwe padziko lonse lapansi kudzera mu zotsatira za kuyanjana kwa achinyamata. Anthu akavala chizindikirochi chaching'ono, samakhudza kokha kapangidwe kozizira ka chitsulo komanso kutentha ndi mphamvu ya chikhalidwe cha ku China m'nthawi yamakono. Monga mtima wofiira womwe uli m'dzanja la Bing Dwen Dwen, umauza dziko lonse m'njira yosavuta: chidaliro chenicheni cha chikhalidwe sichimachokera ku chizindikiro chosavuta (kuyika zinthu), koma kuchokera kumvetsetsa kwakukulu ndi kusintha kwatsopano kwa miyambo.

Zabwino zonse | SUKI

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Malingaliro Opangidwa ndi "Chizindikiro cha Metal Bing Dwen Dwen" pa Masewera a Olimpiki a M'nyengo Yozizira: Momwe Zambiri Zimasonyezera Zizindikiro Zachikhalidwe