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The Design Logic Behind the Viral "Metal Bing Dwen Dwen Badge" pa Masewera a Olimpiki Ozizira: Momwe Tsatanetsatane Imaperekera Zizindikiro Zachikhalidwe

Mu 2022 ku Beijing Winter Olympics, mabaji zitsulo okhala ndi mascot "Bing Dwen Dwen" adakhala zizindikiro zachikhalidwe, zomwe zidayambitsa chipwirikiti mdziko lonse pomwe "aliyense amafuna Dwen Dwen." Pambuyo pa (kugula spree), mabajiwa amapereka chithumwa chapadera cha chikhalidwe cha Chitchaina kudziko lonse lapansi kupyolera mu mapangidwe awo odabwitsa-kuchokera ku chigoba cha kristalo wozizira kupita ku nkhata ya pine-bamboo-plum, komanso kuchokera ku luso lakale kupita ku luso lamakono. Chilichonse cha baji yachitsulo ya Bing Dwen Dwen imafotokoza nkhani, yomwe imakhala ngati "microcosm of Culture narrative."

Kutanthauzira kwa Zizindikiro: Kuphatikizika kwa malire kuchokera ku National Treasure Panda kupita ku Ice-Snow Sprite

Lingaliro lalikulu la baji yachitsulo ya Bing Dwen Dwen lagona pakusintha kopanga kwa zizindikiro za chikhalidwe cha China ndi mzimu wamasewera achisanu. Ngakhale kuti chimphona chachikulu cha panda chimadziwika padziko lonse lapansi ngati "kazembe waukazembe," okonza adapita patsogolo, kukweza chizindikiro cha chikhalidwe kudzera muzatsopano zitatu:

 

Fanizo Lapawiri la Icy Crystal Shell

Zowoneka bwino za enamel pamwamba pa baji zimatengera mawonekedwe a ayezi, zomwe zikufanana ndi mutu wa "aisi ndi chipale chofewa" m'masewera a Winter Olympics ndikulozera mochenjera nzeru zachikhalidwe - mapangidwe ake amakopa chidwi kuchokera ku zokutira za shuga ku Beijing wakale (maswiti opangidwa ndi maswiti), kuphatikiza chithunzi chokoma cha zakudya zamtundu ndi kuzizira kwamasewera achisanu. (Tekinoloje ya 3D yothandizira) yokhala ndi kulondola kwa 0.1mm sikuti imangowonjezera kuya kowonekera komanso imapanga "Frozen" -monga momwe amalota amawunikira kudzera pakuwunikira kowala, kubweretsa panda (chithunzi) kuchokera kumtunda kupita ku mawonekedwe atatu.

Kugundana kwa Ice Ribbon ndi Technological Aesthetics

Halo yokongola pamutu wa Bing Dwen Dwen imachokera ku mapangidwe a National Speed ​​Skating Oval, "Ice Ribbon." Mizere yothamanga imayimira kuthamanga kwa mayendedwe a ayezi ndi (kutanthauza) zinthu zamakono za nthawi ya 5G. Baji yachitsulo imamasulira chinthuchi kukhala chokutidwa ndi golidi (mipangidwe) kudzera pa electroplating, yomwe imanyezimira ndi kuwala kowoneka bwino pansi pamakona osiyanasiyana, kutanthauzira bwino lomwe lingaliro la "Tech Olympics."

The Emotional Code of Red Palm Heart ndi Inward-Turned Gait

Mtima wawung'ono wofiyira womwe uli kumanzere kwa Bing Dwen Dwen komanso mayendedwe ake okhotakhota pang'ono olowera mkati ndizomwe zili ndi malingaliro amaganizidwe. Mapangidwe otembenukira mkati amatsanzira kaimidwe ka ma panda achichepere, kukulitsa "chiwerengero cha ana" pokulitsa gawo la mutu (magawo awiri mwa atatu a thupi) kuti ayambitse chibadwa chachibadwa choteteza anthu. Mtima wa kanjedza umaphwanya malingaliro "osalowerera ndale" a mascots azikhalidwe, kuwonetsa chikondi ndi kutentha kudzera mumunthu.

 

Kulimbikitsa Mmisiri: The Symbiotic Aesthetics of Traditional Techniques and Modern Technology

Mafotokozedwe azikhalidwe a baji yachitsulo ya Bing Dwen Dwen amadalira luso laluso, njira yomwe imafanana ndi "zolengedwa zaluso m'dziko losawoneka bwino":

Tanthauzo Lophiphiritsira la Zida Zachitsulo

Thupi la baji limagwiritsa ntchito aloyi ya zinc kapena aloyi ya titaniyamu. Zinc alloy imatha kuwonetsa golide-wokutidwa kapena siliva-wokutidwa ndi electroplating, pomwe titaniyamu alloy ndi yamtengo wapatali chifukwa cha kupepuka kwake komanso kukana dzimbiri. Mwachitsanzo, baji ya chikumbutso cha Olympic Tower imagwiritsa ntchito titaniyamu plating golide-plating yokhala ndi zigawo ziwiri kuti ifanane ndi malo (atatu-dimensional autilaini), ndipo kuwonjezera kwa ma flakes a golide kumapereka chithunzithunzi chowala cha "Mtengo wa Moyo." Kusankha kwazinthu izi kumapitilira kulemera kwa luso lazopangapanga zachitsulo zaku China kwinaku akukwaniritsa zofuna zamakono zokhala zosavuta komanso zaukadaulo (tech-sense).

 

The Colour Philosophy ya Enamel ndi Electroplating

Kudzaza kwa enamel pamwamba pa baji kumagwiritsa ntchito kuwombera kotentha kwambiri (1280 ° C), kumapangitsa kuti pakhale gradient kudzera mumitundu ingapo. Tengani baji yokhala ndi maluwa: chikasu chowala cha stameni ndi pinki yowala m'mphepete mwa petal imamalizidwa kudzera muzodzaza 3-5 enamel, ndi gawo lililonse limayendetsedwa mkati mwa makulidwe a 0.02mm. Electroplating imagwira ntchito ngati "chitetezo" chowonjezera zowoneka bwino: kuyika golide sikumangokweza ulemu wa baji komanso kumatsimikizira kukongola kosatha ndi chiyero chake cha 24K (≥99.9%); rhodium plating (nthawi 5 zolimba kuposa platinamu) ndizoyenera zochitika zam'madzi kapena zamankhwala, kuphatikiza magwiridwe antchito ndi luso.

 

Kupambana Kwa Chikhalidwe cha Pine-Bamboo-Plum Wreath

Khalidwe lagolide la baji yocheperako ya "Golden Dwen Dwen" ili ndi "Abwenzi Atatu a Zima" (paini, nsungwi, ndi maluwa a plum), m'malo mwa nthambi ya azitona yachikhalidwe ya Olimpiki. Kapangidwe kameneka kamaposa malire a zigawo za zizindikiro za chikhalidwe: paini amaimira mzimu wobiriwira wa Olimpiki, nsungwi zimayimira kudzichepetsa kwa njonda, ndipo maula amayimira kulimba mtima ndi chiyero. Kuphatikizika kwawo kumagwirizana ndi kulimbikira (makhalidwe) amasewera m'nyengo yozizira pomwe akuphatikiza mzimu waulere wa kujambula zithunzi zaku China mu kapangidwe ka baji kudzera pakusema zitsulo ( 0.05mm), ndikupangitsanso zizindikiro zachikhalidwe zamasiku ano.

Kufalitsa Cultural: The Ripple Effect from Badge Economy to Youth Socialization

Kupambana kwa ma virus kwa baji yachitsulo ya Bing Dwen Dwen sikungopambana pamapangidwe ake komanso njira yolumikizirana bwino pachikhalidwe:

Zotsatira za Fission of the Badge Economy

Malinga ndi deta ya Tmall, baji yogulitsidwa kwambiri ya Bing Dwen Dwen yomwe idayikidwa pa "Olympic Official Flagship Store" pamasewera a Olimpiki a Zima idagulitsidwa mayunitsi opitilira 200,000, ndi (zochokera) zophatikizika za digito za NFT zotengera mitengo yachiwiri yamsika yopitilira $80,000. Kumbuyo kwa chodabwitsachi kuli maulendo apawiri a "kusowa" ndi "makhalidwe a anthu": baji yochepa ya 5,000-piece semi-3D, yopangidwa ndi zinc alloy relief kuti ipange mawonekedwe a 3D, inakhala chinthu chosirira kwa osonkhanitsa; pomwe kamangidwe kake ka mabaji osunthika (mwachitsanzo, kusintha kosunthika kwa malo otsetsereka) kumawapatsa mwayi wolumikizana, kukhutiritsa kufunikira kwa achinyamata kuti adziwonetsere makonda awo.

The Cultural Bond of Youth Socialization

Kugulitsa mabaji (Pin Trading), mwambo wa Olimpiki, kudapeza matanthauzo atsopano achikhalidwe pamasewera a Olimpiki a Zima. Mabaji a Metal Bing Dwen Dwen adakhala njira yopititsira (zizindikiro) za achinyamata ongodzipereka komanso othamanga amitundu yosiyanasiyana chifukwa cha kuphatikizika kwawo komanso kapangidwe kake kokongola. Mwachitsanzo, baji yokhala ndi golidi yokhala ndi "Ice Ribbon" imakwaniritsa miyezo yamitundu yofananira padziko lonse lapansi kudzera mu electroplating, kupeŵa kupatuka kwa mabaji amtundu wa enamel omwe amayamba chifukwa cha kusiyana kwamitundu yosiyanasiyana, motero amakhala "chilankhulo chapadziko lonse" polumikizana zikhalidwe zosiyanasiyana. Kusinthana kwamalingaliro kotengera zinthu kumeneku kumapangitsa baji kupitilira chikumbutso chake, kukhala ngati chotengera chikhalidwe chaubwenzi ndi mtendere.

Kufalikira kwa Mafakitale a Nkhani Zamisiri

Kapangidwe ka baji yachitsulo ya Bing Dwen Dwen palokha ndi nkhani yachikhalidwe. Wopanga ku Dongguan adakhala zaka ziwiri akusintha makina osindikizira a UV kuti akwaniritse kupopera mbewu kwamitundu yambiri, kutha kugwira mitundu 15 nthawi imodzi ndikuwonjezera mphamvu ndi 300% poyerekeza ndi miyambo yakale. "Nzeru zaukadaulo" izi zidalowa m'maso mwa anthu kudzera m'manyuzipepala, zomwe zimalola ogula kuti asangopeza zinthu zakuthupi komanso kuzindikira kusintha ndi kukweza kwamakampani opanga zinthu ku China. Monga momwe mlengi Cao Xue ananenera: "Kupambana kwa Bing Dwen Dwen ndi kuphatikiza kwa chikhalidwe, zojambulajambula, ndi malonda - ndizofunikira kwambiri kwa wina ndi mzake."

Kapangidwe ka baji yachitsulo ya Bing Dwen Dwen kwenikweni ndi "kukambitsirana kwachikhalidwe kuyambira zazing'ono mpaka zazikulu." Imagwirizanitsa miyambo ndi zamakono kupyolera mu chipolopolo cha kristalo wozizira, imamanganso kukongola kwa Kum'maŵa ndi nkhata ya pine-bamboo-plum, imakwaniritsa luso laukadaulo kudzera pa electroplating, ndipo pamapeto pake imamaliza kufalitsa padziko lonse lapansi zizindikiro zachikhalidwe kudzera muzovuta za chikhalidwe cha achinyamata. Anthu akamavala baji yaing’ono imeneyi, samakhudza kokha kuzizira kwachitsulo komanso kutentha ndi mphamvu ya chikhalidwe cha Chitchaina m’masiku ano. Monga mtima wofiira m'chikhatho cha Bing Dwen Dwen, umauza dziko lonse m'njira yosavuta: chidaliro chenicheni cha chikhalidwe sichimachokera ku chizindikiro chosavuta (stacking), koma kuchokera kumvetsetsa kwakukulu ndi kusinthika kwa chikhalidwe.

Zabwino zonse | SUKI

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