Thaum lub caij 2022 Beijing Winter Olympics, cov ntawv hlau uas muaj cov mascot "Bing Dwen Dwen" tau dhau los ua cov cim kab lis kev cai, ua rau muaj kev kub ntxhov thoob tebchaws qhov twg "txhua tus xav tau Dwen Dwen." Tshaj li ntawm (yuav spree), cov paib no tau nthuav tawm qhov tshwj xeeb ntxim nyiam ntawm Suav kab lis kev cai rau lub ntiaj teb los ntawm lawv cov qauv tsim - los ntawm cov dej khov siv lead ua rau cov ntoo thuv-bamboo-plum wreath, thiab los ntawm cov tsoos craftsmanship mus rau niaj hnub technology. Txhua yam ntawm cov hlau Bing Dwen Dwen daim paib qhia ib zaj dab neeg, ua "microcosm ntawm kab lis kev cai piav qhia."
Txhais Lus Txhais: Hla-border Fusion los ntawm National Treasure Panda rau Ice-Snow Sprite
Dual Metaphor ntawm Icy Crystal Plhaub
Cov pob tshab enamel txheej ntawm daim paib saum npoo ua rau cov duab ntawm cov dej khov nab kuab, echoing lub caij ntuj no Olympics "ice thiab daus" lub ntsiab lus thaum subtly referencing ib txwm muaj tswv yim - tus tsim kos kev tshoov siab los ntawm cov qab zib txheej ntawm qub Beijing (candied haws), blending cov duab qab zib ntawm pej xeem cov zaub mov nrog lub txias ntawm lub caij ntuj no kev ua si. Lub (3D nyem thev naus laus zis) nrog 0.1mm precision tsis tsuas yog txhim kho qhov pom qhov tob xwb tab sis kuj tsim qhov "Frozen" zoo li npau suav cuam tshuam los ntawm lub teeb pom kev, nqa cov panda (duab) los ntawm lub tiaj mus rau peb sab.
Kev Sib tsoo ntawm Ice Ribbon thiab Technological Aesthetics
Cov yeeb yuj halo ntawm Bing Dwen Dwen lub taub hau pib los ntawm kev tsim vaj tsev ntawm National Speed Skating Oval, "Ice Ribbon." Cov kab ntws ua cim qhia txog kev ceev ntawm cov dej khov thiab (hais) cov yam ntxwv ntawm 5G era. Cov ntawv hlau hlau txhais cov ntsiab lus no rau hauv kub-plated (cov qauv) ntawm electroplating, uas shimmers nrog iridescent teeb nyob rau hauv ntau lub ces kaum, zoo kawg nkaus txhais lub tswvyim ntawm "Tech Olympics."
Txoj Cai Emotional Code of the Red Palm Heart and Inward-Turned Gait
Lub plawv liab me me nyob rau hauv Bing Dwen Dwen sab laug xibtes thiab nws me ntsis clumsy inward-tig gait yog cov ntsiab lus hloov maj mam nrog lub siab xav. Lub sab hauv-tig tsim qauv coj tus cwj pwm ntawm cov tub ntxhais hluas pandas, txhim kho "tus me nyuam schema" los ntawm kev loj hlob ntawm lub taub hau (ob feem peb ntawm lub cev) ua rau tib neeg lub cev tiv thaiv kev xav. Lub plawv xibtes tawg qhov "nruab nrab" stereotype ntawm ib txwm mascots, qhia kev phooj ywg thiab warmth los ntawm personification.
Craftsmanship Empowerment: Symbiotic Aesthetics of Traditional Techniques and Modern Technology
Kev coj noj coj ua ntawm cov hlau Bing Dwen Dwen daim ntawv pov thawj tso siab rau cov khoom siv tes ua haujlwm zoo, cov txheej txheem uas zoo li "kev tsim duab kos duab hauv lub ntiaj teb microscopic":
Lub ntsiab lus ntawm cov khoom siv hlau
Xim Philosophy ntawm Enamel thiab Electroplating
Cultural Breakthrough of Pine-Bamboo-Plum Wreath
Kev Tshaj Tawm Txog Kab lis kev cai: Cov txiaj ntsig Ripple los ntawm Badge Economy rau Cov Hluas Socialization
Cov kab mob kis tau zoo ntawm cov hlau Bing Dwen Dwen tsis yog tsuas yog yeej ntawm kev tsim qauv zoo nkauj xwb tab sis kuj yog kev sib txuas lus zoo ntawm kab lis kev cai:
Fission Effect of the Badge Economy
Raws li Tmall cov ntaub ntawv, qhov zoo tshaj plaws-muag Bing Dwen Dwen daim paib teev nyob rau ntawm "Olympic Official Flagship Store" thaum lub caij ntuj no Olympics muag tshaj 200,000 units, nrog (los ntawm) NFT digital collections nqa cov khoom lag luam theem nrab tshaj $ 80,000. Tom qab qhov tshwm sim no yog ob txoj kev tsav tsheb ntawm "kev tsis txaus" thiab "kev coj noj coj ua": qhov txwv 5,000-daim ib nrab 3D daim paib, crafted nrog zinc alloy nyem los tsim cov nyhuv 3D, dhau los ua cov khoom nyiam rau cov neeg sau khoom; thaum lub articulating tsim ntawm movable paib (xws li, dynamic hloov ntawm skiing poses) endows lawv nrog interactivity, txaus siab rau cov tub ntxhais hluas cov kev xav tau ntawm tus kheej qhia.
Kev Cai Lij Choj ntawm Cov Hluas Socialization
Kev ua lag luam (Pin Trading), ib qho kev lig kev cai Olympic, tau txais kev coj noj coj ua tshiab ntawm lub caij ntuj no Olympics. Hlau Bing Dwen Dwen cov paib tau dhau los ua qhov mus-rau (tokens) rau cov tub ntxhais hluas tuaj yeem pab dawb thiab cov neeg ncaws pob ntawm ntau haiv neeg vim lawv qhov kev cog lus thiab tsim kom zoo nkauj. Piv txwv li, cov paib kub-plated nrog "Ice Ribbon" cov qauv ua tiav cov qauv xim thoob ntiaj teb los ntawm electroplating, zam cov xim sib txawv ntawm cov xim enamel uas tshwm sim los ntawm kev sib txawv ntawm qhov sib txawv, yog li dhau los ua "universal language" rau kev sib txuas lus kab lis kev cai. Cov khoom siv-txhim kho kev xav sib pauv no ua rau lub cim hla nws qhov khoom plig, ua kev coj noj coj ua ntawm kev phooj ywg thiab kev thaj yeeb.
Cross-Industry Spread of Craftsmanship Narrative
Cov txheej txheem ntau lawm ntawm cov hlau Bing Dwen Dwen daim npav nws tus kheej yog cov lus piav qhia txog kab lis kev cai. Ib lub chaw tsim khoom hauv Dongguan siv sijhawm ob xyoos los kho lub tshuab luam ntawv UV kom ua tiav cov xim ntau xim, muaj peev xwm tuav 15 xim ib txhij thiab ua kom muaj txiaj ntsig ntau dua 300% piv rau cov txheej txheem ib txwm muaj. Qhov "technological ingenuity" no nkag mus rau pej xeem qhov muag los ntawm kev tshaj tawm xov xwm, tso cai rau cov neeg siv khoom tsis yog tsuas yog tau txais cov khoom siv lub cev nkaus xwb tab sis kuj pom qhov kev hloov pauv thiab hloov kho tshiab ntawm Tuam Tshoj txoj kev lag luam tsim khoom. Raws li tus tsim qauv Cao Xue tau hais tias: "Bing Dwen Dwen txoj kev vam meej yog kev sib xyaw ua ke ntawm kev coj noj coj ua, kev ua yeeb yam, thiab kev lag luam - qhov tseem ceeb rau ib leeg."
Tus tsim logic ntawm cov hlau Bing Dwen Dwen daim ntawv cim yog qhov tseem ceeb "kev sib tham ntawm micro mus rau macro." Nws txuas kev lig kev cai thiab kev niaj hnub los ntawm cov icy crystal plhaub, reconstructs Oriental aesthetics nrog cov ntoo thuv-bamboo-plum wreath, ua tiav technologies empowerment ntawm electroplating, thiab thaum kawg ua kom tiav lub ntiaj teb no kev nthuav tawm ntawm kab lis kev cai cim los ntawm ripple nyhuv ntawm cov hluas socialization. Thaum tib neeg hnav daim paib me me no, lawv kov tsis tau tsuas yog qhov txias txias ntawm cov hlau tab sis kuj yog qhov sov thiab lub zog ntawm Suav kab lis kev cai hauv cov ntsiab lus niaj hnub no. Zoo li lub plawv liab nyob rau hauv Bing Dwen Dwen lub xibtes, nws qhia lub ntiaj teb no nyob rau hauv txoj kev yooj yim tshaj plaws: kev ntseeg tseeb ntawm kab lis kev cai yeej tsis los ntawm cov cim yooj yim (stacking), tab sis los ntawm kev nkag siab tob thiab muaj tswv yim hloov pauv ntawm kev coj noj coj ua.
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Post lub sij hawm: May-29-2025
